Purple Dart Consulting
DON'T GET STUCK ON TACTICS
Ask 10 online business owners what fits into their top 3 fantasies and 9-out-of-10 would whisper a version of, "Uncovering that winning Ad on Facebook that'll double sales overnight!
There's nothing wrong with fantasizing about DOUBLING sales...
There's nothing wrong about wanting to hit it big overnight...
... Yet there's something troubling about treating traffic as a black box of tactics. A 14-piece Ginsu knife set. Ribeye steaks, out comes the Ginsu. Tomatoes, out comes the Ginsu. Opening a snickers bar, there's no need to obsess over Mr. Ginsu.
Case in point, traffic... media buying... has to fit like a hand to a glove with the rest of your marketing. No siloes. No disconnects.
One of the best lessons I learnt early on from a wise mentor, "Traffic levers only count for 20% of the campaigns success
From then on out, I went dissecting every landing page, every email, every comment on Youtube -- every piece relevant to the product. And yes, there were sentences hidden on page 10 of the sales letter that later beat the control headline (after proving it in a ppc ad first).
No need to feel intimidated by all the bells, whistles and buttons in your ppc dashboard (Facebook, Adwords).
No need to spend hours decoding this stuff -- only to decode it again on the next Facebook feature release.
That's where we come in. If you've got a focal, front-end offer that's shown potential -- maybe you've tested an email drop to you own list or affiliate click and got some early sales -- then we'll put our 5-staged strategic traffic-approach to work for you.
GROWTH STRATEGY
This is how the right small changes to your site can reap massive rewards. We'll start by identifying "sales friction points" -- when it comes to converting first time lookers to buyers -- and which levers make the biggest impact.
FACEBOOK ADS
Advanced Facebook and Instagram advertising strategies. Facebook ads strategy to deliver leads and increased sales.
GOOGLE DISPLAY ADS
Find new growth areas while optimizing ROI. Google display can be a beast when it comes to generating qualified clicks -- after optimizing demographics and shutting the door on junk clicks.
TAKING ON NEW CLIENTS?
BUT DON'T
TAKE OUR WORD FOR IT
"INCREASED OUR EARNINGS PER CLICK (EPC) BY 24%"
Activation products
As he started working our Facebook ad campaigns and interacting with our in-house team I felt that he stood out among other media buyers because
he communicated the best, took the most initiative, and also got the best results. He kept pressing to start some split-testing on the order page. He wasn't just lost tweaking Ads inside Facebook.
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- "When I first connected with Mo Jasim back in December, here's what stood out about him: his willingness to contribute to the creative and optimization process in our Facebook advertising.
Activation is not just another supplement company that private label stuff, we've been around for 10 years and offer truly unique products that have made it to the Amazon top seller ranks.
So we couldn't have just anyone managing traffic for my brand.
As he started working our Facebook ad campaigns and interacting with our in-house team I felt that he stood out among other media buyers because he communicated the best, took the most initiative, and also got the best results.
He kept pressing to start some split-testing on the order page.
He wasn't just lost tweaking Ads inside Facebook.
Fast forward around 6 weeks from the time we set up the first split test and that's when the results came in..... one order page split-test increased our earnings per click (EPC) by 24%, the next split test gave us another 21% bump.
This combined with his Facebook campaigns, plus a few changes we made to the offer, gave us a new streak of positive ROI days.
Here's what stands out about the guy: team player, takes instruction well, provides good constructive feedback to advertising strategy, suggests improvements, pays attention to detail, and has good idea for ad copy and creative.
He knows how to improve the ROI of ad campaigns on Facebook, that's for sure.
Tyler Ellison,
Marketing Manager of Activation Products
Activation Products is a "premium natural supplements family business based out of Ontario, Canada. 10 years of uncovering superfoods and products that make people feel better.
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"WENT BEYOND PPC! ONE SPLIT-TEST PRODUCED A 43% JUMP IN REVENUE"
Guitar Control
Worked closely with our content team to cook up a
Facebook strategy that gave us $0.03 clicks! What's more, he contributed one
radical split test concept on an orderpage that saw revenue jump 43%, our AOV actually jumped 18% without a loss in conversion rate (it actually went up).
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- When I first connected with Mo Jasim towards the end of 2013 I was looking for someone to run our Paid Traffic department. Actually, I ended up hiring one other person too.
My business partner had some early doubts about Mo so we gave him the smallest of 8 Adwords accounts.
Then, about 3 months later we handed him 2 more accounts and by mid year 2014 he was pretty much running the show across Adwords and Facebook.
Some days I love it, some days I hate the guy.
He's always talking about ‘toning things down' as if it was money out of his own pockets hehe. But yeah, we're an aggressive marketing company and he definitely went beyond PPC; he lead the show when he needed graphics done and even worked closely with our coders to get split tests setup right.
He even worked closely with our content team to cook up a Facebook strategy that gave us $0.03 clicks!
What's more, he contributed one radical split test concept on an order page that saw revenue jump 43%, our AOV actually jumped 18% without a loss in conversion rate (it actually went up).
By the end of 2015, I actually awarded him ‘employee of the year' for his ‘A level skills' and attitude.
Claude Johnson,
Guitar teacher and founder of guitarcontrol.com with his newsletter helping over 4.3 million guitarists. Sold over half a million instructional DVDs in over dozen countries.
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"NEVER DROPPING THE BALL..."
Paul Lamberg
I tend to be wary of contractors. My experience is that most start strong, but many don't
finish very well.
Mohamed was different. He and his team started strong, giving me beautiful comps with several alternatives based on my design reference. They then
implemented the designs flawlessly...
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- I hired Mo Jasim to create an e-commerce / Shopify site for a client in the dietary supplement space. He had come to me with a stellar referral from someone I trust, so I had no qualms about jumping in.
Still, I tend to be wary of contractors.
My experience is that most start strong, but many don't finish very well.
Mohamed was different.
He and his team started strong, giving me beautiful comps with several alternatives based on my design reference. They then implemented the designs flawlessly, making several rounds of changes throughout the project, never dropping the ball, and building us a standout site. And – this is unusual – at each stage the work was delivered when expected, and the entire project came in very close to budget.
I absolutely recommend Mohamed and his work.
Paul Lemberg,
Serial entrepreneur, marketing consultant and author of 3 books including the McGraw Hill business best-seller, "Be Unreasonable, How To Achieve Extraordinary Business Success by Standing Conventional Wisdom On Its Head.
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"FROM PAYING $3 TO $4 PER LEAD TO PAYING $1"
Beate Schneeberg
Performance is greatly improving: Before I was paying more 3 to $4 for a lead -
now I'm getting leads for less than $1. This is amazing
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- Drum rolls for Mo Jasim
With his advice and suggestions on new text for my Ad (means: changing the text from the direct "coffee shop" approach to a much more subtle story) the the performance is greatly improving: Before I was paying more 3 to $4 for a lead - now I'm getting leads for less than $1. This is amazing
I'm used to 3-4 new subscribers on 1 day - yesterday 1 had 15.
More drum rolls and thank you so much, Mohamed!
Beate Schneeberg,
Nutritionist, Mindful-Eating Coach and creator of the "Slim without diet with mindful food" program
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