Purple Dart Consulting


DON'T GET STUCK ON TACTICS


Ask 10 online business owners what fits into their top 3 fantasies and 9-out-of-10 would whisper a version of, "Uncovering that winning Ad on Facebook that'll double sales overnight!

There's nothing wrong with fantasizing about DOUBLING sales...

There's nothing wrong about wanting to hit it big overnight...

... Yet there's something troubling about treating traffic as a black box of tactics. A 14-piece Ginsu knife set. Ribeye steaks, out comes the Ginsu. Tomatoes, out comes the Ginsu. Opening a snickers bar, there's no need to obsess over Mr. Ginsu.

Case in point, traffic... media buying... has to fit like a hand to a glove with the rest of your marketing. No siloes. No disconnects.

One of the best lessons I learnt early on from a wise mentor, "Traffic levers only count for 20% of the campaigns success

From then on out, I went dissecting every landing page, every email, every comment on Youtube -- every piece relevant to the product. And yes, there were sentences hidden on page 10 of the sales letter that later beat the control headline (after proving it in a ppc ad first).
No need to feel intimidated by all the bells, whistles and buttons in your ppc dashboard (Facebook, Adwords).

No need to spend hours decoding this stuff -- only to decode it again on the next Facebook feature release.

That's where we come in. If you've got a focal, front-end offer that's shown potential -- maybe you've tested an email drop to you own list or affiliate click and got some early sales -- then we'll put our 5-staged strategic traffic-approach to work for you.



GROWTH STRATEGY

This is how the right small changes to your site can reap massive rewards. We'll start by identifying "sales friction points" -- when it comes to converting first time lookers to buyers -- and which levers make the biggest impact.
FACEBOOK ADS

Advanced Facebook and Instagram advertising strategies. Facebook ads strategy to deliver leads and increased sales.
GOOGLE DISPLAY ADS

Find new growth areas while optimizing ROI. Google display can be a beast when it comes to generating qualified clicks -- after optimizing demographics and shutting the door on junk clicks.


TAKING ON NEW CLIENTS?
BUT DON'T
TAKE OUR WORD FOR IT
"INCREASED OUR EARNINGS PER CLICK (EPC) BY 24%"
Activation products


As he started working our Facebook ad campaigns and interacting with our in-house team I felt that he stood out among other media buyers because he communicated the best, took the most initiative, and also got the best results. He kept pressing to start some split-testing on the order page. He wasn't just lost tweaking Ads inside Facebook.



"WENT BEYOND PPC! ONE SPLIT-TEST PRODUCED A 43% JUMP IN REVENUE"
Guitar Control


Worked closely with our content team to cook up a Facebook strategy that gave us $0.03 clicks! What's more, he contributed one radical split test concept on an orderpage that saw revenue jump 43%, our AOV actually jumped 18% without a loss in conversion rate (it actually went up).



"NEVER DROPPING THE BALL..."
Paul Lamberg


I tend to be wary of contractors. My experience is that most start strong, but many don't finish very well. Mohamed was different. He and his team started strong, giving me beautiful comps with several alternatives based on my design reference. They then implemented the designs flawlessly...



"FROM PAYING $3 TO $4 PER LEAD TO PAYING $1"
Beate Schneeberg


Performance is greatly improving: Before I was paying more 3 to $4 for a lead - now I'm getting leads for less than $1. This is amazing


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